Fashion and homeware retailer Matalan has appointed Ali Jones as chief customer and omnichannel officer.

She joins the company from the Co-op Group, where she was customer and community director from 2018 to 2022. She has also held senor roles at Woolworths Australia, Debenhams, Next and Arcadia Group.

Matalan said that Jones will initially focus on establishing a new customer function designed to connect all customer touchpoints.

Commenting on the news Jo Whitfield, chief executive of Matalan, said: “I am really excited about the opportunity that this appointment will give us, building on the great foundations and plans already in place. Working closely with Ali and her team, we will build a connected strategy and stronger brand experience, however our customers choose to shop with Matalan.”

Earlier this year investors were reportedly close to finalising a takeover deal for Matalan. A group of funds that had already lent the firm money, including Invesco and Man GLG, were planning to spend £100 million to secure the future of the retail chain.

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